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What type of brand are you online?
Image via Wikipedia There are four types of brands online, and you can distinguish between them by listening to and analysing the conversations about the brands. This is an insightful takeaway from...
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Lack of community management is “a huge missed opportunity for brands”
Brands are learning and applying a more focused and disciplined approaches to their social assets, the November 2010 ComBlu report finds. The “State of online branded communities” report evaluated 241...
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